The Playground
a fictional toy design expo website set in NYC, entirely designed and coded by me.
Guest Speakers and Particpating Companies
Expo Itinerary
Homepage and Event Details
My Role
The design process for began with research into existing toy and design expos to understand industry standards and audience expectations. I focused on creating a bright, whimsical, and childlike visual identity while ensuring practical usability. Using tools like Figma, Illustrator, and Dreamweaver, I developed the site from initial mockups to a fully functional prototype, balancing playful aesthetics with user-friendly design.
The Process
For Playground: Design Expo, I led the project from concept to execution, creating the fictional event, designing the logo and style guide, and choosing a playful color palette. I started with low-fidelity wireframes, developed high-fidelity designs using the guide, and hand-coded the final website with HTML and CSS to bring the experience to life.
Landing
About the Expo
Companies Attending
Guest Speakers
Schedule Day One
Schedule Day Two
Ticket Pricing
Q&A
Hamburger Menu
